Our Story

Life of Coco started on the beaches of the Mornington Peninsula, where we—Elena and Joe—spent most of our weekends chasing sun, surf, and that carefree feeling only the coast can give you. But there was always one thing that frustrated us: beach towels that were bulky, heavy, took forever to dry, and always brought half the sand home.

So we decided to fix it.

We set out to create a towel that actually fit into our lifestyle—lightweight, quick-drying, easy to pack, and genuinely sand-free. Joe’s love for the water meant the towel had to perform: no more soggy mess in the car or gritty gear in the bag. Elena’s focus was on functionality—she wanted clever details that made life easier. That’s how we came up with the hidden zipper pocket for your essentials, and the world’s first built-in sunglass cleaning strip sewn right inside.

Every design we create is hand-drawn and inspired by places that spark our imagination—destinations that remind us why we love beach life in the first place.

Life of Coco isn’t just about towels—it’s about bringing style, comfort, and a little innovation to your adventures in the sun. Whether you're a surfer, a traveller, a beach bum, or just someone who lives for summer, we’ve made something with you in mind.

From our little corner of the world to wherever your beach days take you—welcome to Life of Coco.